SEO and Internet Marketing

Getting in Touch

Don't be fooled

Don't be fooled by firms that claim they use state of the art SEO techniques. There are no magic shortcuts and any attempt to trick the search engines are at best valid for a short period of time, worse it could hurt your ranking. The different methods to optimise web pages are shared within the community and what really makes the difference is the quality of the implementation.

So you might ask, how can they trick me? Their approach varies, but the objective remains the same; making the least amount of effort to give you the illusion of delivering on their promises. For example, they can generate a large volume of backlinks by spamming blogs and forums and then trick you to think that they were successful by sending automated computer generated traffic to your website! DON'T BE FOOLED.

We will

  • Increase your exposure on the web.
  • Improve your customer conversion rate.
  • Reduce your traditional advertising cost.
  • Boost quality traffic to your website.
" Rankings without traffic and traffic without conversion generates no money. "

We Understand Google

Search engines (Google, Bing, Yahoo,...) are evolving rapidly in order to improve the quality of their results and to make sure that it is not possible to trick them. At Epsilon Web Solutions, we constantly monitor their evolution in order to keep our techniques up to date. We are always looking for innovative ways to push the boundaries and find new approaches to improve your search engine visibility.

Our approach to SEO

The very first thing we will do is to generate a detailed SEO diagnostic of your website. Based on the results and your objectives we will propose a plan of action and give all the details of exactly what we are proposing to do.

> Selecting the right keywords

Keyword selection is perhaps the most critical step of any SEO campaign. This encompasses more than merely measuring traffic levels and choosing terms with the highest popularity. An intelligent process for keyword selection will measure each of the following:

  • Predicted Traffic:    An estimation of how many users will be searching for the given keywords.
  • Conversion Rate:    The number of users searching for these keywords that will convert into customers. For example, users searching for “moving to America” might be looking for the practicality of moving there as opposed to a moving company.
  • Keywords Competition:    An estimation of the competitive environment and the level of difficulty to rank for the given keywords. We have developed metrics to estimate the strength of the competitors.
  • Value per Customer:    The revenue earned per customer using a given keywords. If your company offers different services, the initial keywords selection should focus on the more profitable aspect of your business.

The objective is to select the keywords which offer the greatest value, the optimum balance between relevance, popularity and competitiveness.

> The next step

  • Create a well-developed website structure conducive to search engine indexing.
  • Add new content on a regular basis.
  • A well-researched and targeted links building campaign.
  • Develop a strategy that will enable a progressive increase of incoming links.
  • Monitor incoming links and the rate at which these new links are created.
  • Apply all the basic principles of on page optimisation.
  • Optimise the internal links within the different website pages.
  • Write articles, submit to directories, participate in blogs and forums.
  • Make the best use of social networking to attract quality leads.

You will know exactly how we are performing

We frequently generate progress reports in order for you to monitor exactly how we are performing. This will give you the details on the newly created links, the traffic to your website and your progression within the search engine ranking.

Let us bring you to the top!

Contact us now to obtain more details or ask for a quote. Search engine optimisation is like swimming upstream, it needs constant effort to stay at the front. If Google doesn’t see continuous efforts invested in a website it will slowly relegate it to lower positions.