With the explosion of social networking (Facebook, Twitter, blogging, forums) and the review websites, looking after your Online Reputation is becoming essential.
The Internet provides countless opportunities for people to share their views with the rest of the world and the fact that they can do so anonymously presents a unique set of problems.
" We will make sure that your customers' first impression is positive! "
It can take years to build a good reputation, but only few derogatory blog posts to destroy it. Unflattering information, factual or otherwise, can show up in natural search engine results. It is difficult to prevent this but when it occurs, actions can be taken to drastically reduce their impact.
Negative reviews of your business can be spread maliciously by disappointed customers, disgruntled ex-employees or even your competitors.
> We go after negative reviews at the source
Our priority will be to pursue erroneous posts. We have a good understanding of the legal implication of posting inaccurate information on the web and have developed convincing negotiating methods.
> We will bury the oppressive posts
When it is not possible to remove a negative post from its source (or sometimes even after negative reviews have been removed the objectionable material continues to show up in the search engines) we will work to reduce its impact and make it harder to find.
We will add contents and connections that will push these negative comments down the search engine results. New websites can be created which are optimised for the relevant search term. With these sites, we will nudge the user in the direction of pages containing large volume of positive feedbacks. This is particularly useful if there are not many positive or neutral sites already there. In addition, we will also create links to other positive and neutral websites that are already ranking for this search term. These sites will all go up the rankings, and this will have the effect of pushing the negative sites down.
We make sure the oppressive posts come out of the critical first page of search results.
> We will defend your interest
Allowing false information to be posted about your company online without a response can cause serious damage. Therefore, we will monitor online forums and discussion boards in relation with your business and protect your reputation within the online community.
> We will take part
By actively engaging the online world, we can influence the conversation. We understand that protecting your reputation is an enormous responsibility and we will always keep you informed of all our activities and consult you before acting on your behalf.
By establishing a larger Web presence, you can influence how you’re perceived by your potential customers.
Negative comments when dealing with many customers are inevitable. One of the best strategies to combat negative comments is to crowd them out with positive content. Negative remarks take much less importance when surrounded by a larger volume of positive feedbacks. In this environment and if they are not too harmful, negative comments can even give credibility to your online reviews.
> Promoting positive reviews
There are different ways to approach this, one solution is to contact your customers once the transaction is completed and ask for reviews. We can point them directly to a website of our choosing where they can leave reviews. Satisfied customers will often be glad to help, if you give them a little nudge.
The more sites you have spreading a positive message about your business, the more likely people will land there first before finding negative posts.
> We use tracking tools
Once we have tackled the negative content and initiated our strategy to expend your online presence, we will monitor what people are saying about your company and address them before they can make significant damage.
Using tracking tools, we can monitor any web contents that mention the name of your company and act before they gain too much popularity. We can even track your competition.
By carefully monitoring the Web, we can make sure that your potential customers’ first online impression of your company is positive!
If your business finds itself the victim of negative reviews that have the potential to significantly harm your online reputation, we will address the problem and dramatically reduce the impact on your company reputation.
Contact us, we can help.
